SINGAPORE - Just hours since the 2019 Singapore Premier League (SPL) kicked off as soon as the Community Shield upon Saturday (Feb 23), the country's without help professional sports league standard a boost as soon as the unveiling of a other title sponsor.AIA Singapore inked a two-year settlement and the insurance group's logo will be emblazoned upon the encourage of the jerseys of every nine clubs.AIA, who are moreover the shirt sponsors of English Premier League club Tottenham Hotspur and had appointed David Beckham as its ambassador, takes more than from previous co-title sponsors great Eastern and Hyundai. Although details of the support were not disclosed at the signing ceremony at Jalan Besar Stadium upon Saturday, The Sunday epoch understands that not without help will the company manage to pay for insurance coverage for SPL players, the settlement includes a cash component as well.Patrick Teow, chief handing out overseer of AIA Singapore, said: "This support is not just nearly the money, we want to put in epoch and effort to encourage the Singapore Premier League achieve its objectives."The FAS' (Football membership of Singapore) values are combined as soon as ours, so it was a natural other for us to perform as soon as them." AIA, which is celebrating its centennial in 2019, will perform as soon as FAS for opportunities to leverage upon the SPL clubs' ties as soon as the communities and schools to encourage puberty increase and conduct other outreach actions to publicize an nimble and healthy lifestyle.FAS president Lim Kia Tong said: "With AIA Singapore's existing ties to football and notable presence in the Asia-Pacific region, we recognize that this partnership will encourage us to achieve our point of improving the activity of local football and raising the standards of football in Singapore."In extraction as soon as the FAS' point of increasing participation at the grassroots level, there are plans to perform together to achieve out and point the community, especially the youth. "I am certain that, together as soon as AIA Singapore, we will be dexterous to get more and we look focus on to having a fruitful partnership."In a statement, great Eastern's managing director for work publicity Colin Chan said: "We are snooty to have supported the League for 10 years and it is timely for us to hand more than the baton....We wish Singapore Premier League every the best in its later endeavours."
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